Plain-English definitions for every term that comes up around online savings — coupons, vouchers, cashback, gift cards, affiliate links, and the sale events that drive global e-commerce.
A tracked URL that earns a small commission for the publisher when a click leads to a purchase. Carries `rel="sponsored nofollow noopener"` per Google guidelines.
Read full guide →The time period after a tracked click during which a purchase still counts for the affiliate. Typical windows: Amazon 24h, Awin 30d, Booking.com 7d.
A small piece of data set by a cashback or coupon site to track that a purchase originated from their referral.
Buy-one-get-one. Promotional offer where buying one item makes a second item free or discounted.
Money returned to the shopper after a purchase, usually as a percentage of the order value.
Read full guide →A string of letters or numbers entered at online checkout to unlock a discount.
Read full guide →Affiliate model where the publisher earns a percentage of the order value when a referral leads to a sale.
Affiliate model where the publisher earns a fixed amount per qualified lead (e.g., credit card application).
A short-duration sale (usually 24-72 hours) offering deep discounts on selected products.
Promotional offer waiving the delivery fee. Often triggered by a minimum order value or promo code.
A coupon that reduces cart total by a fixed amount (e.g., $10 off). Best for smaller carts.
A prepaid payment instrument redeemable at a specific brand. Also called gift voucher, e-gift card.
Read full guide →A brand-run rewards scheme where customers earn points or cashback on purchases redeemable for future discounts. Examples: Amazon Prime, Flipkart Plus, Tesco Clubcard, Sephora Beauty Insider.
The lowest cart subtotal that qualifies for a coupon, free shipping, or promotional offer.
A coupon code valid only for first-time customers on a brand. Usually 10-30% off first order.
A coupon that reduces cart total by a percentage. Best for high-value carts.
Amazon's annual member-exclusive sale event, typically mid-July. Major price cuts on Amazon devices and selected third-party brands.
A refund issued after a purchase. Similar to cashback but typically requires a separate redemption submission.
Read full guide →A code shared by an existing customer that gives a new customer a discount, while the referrer earns a reward.
A scheduled merchandise discount period. Examples: Black Friday, Cyber Monday, Singles Day (11.11), Diwali, EOSS, DSF.
Read full guide →The amount a merchant charges for delivering an order. Often waived above a minimum order value or via free-shipping code.
China-origin shopping festival on November 11, now globally celebrated. The world's largest single-day sale event by gross merchandise volume.
Read full guide →A coupon valid across all products on a site (with limited exclusions). Usually a percentage discount.
Combining multiple discount mechanisms (coupon + cashback + bank offer + loyalty + gift card) on a single order for maximum savings.
Read full guide →Refund returned as a balance spendable at the same brand. Often issued in lieu of cash refunds for returned items.
Promotional structure offering bigger discounts at higher cart values. Example: 10% off $50+, 15% off $100+, 20% off $200+.
A discount or bonus offered to new customers on their first purchase. Often the deepest discount a brand publishes.